by carl wilson

Verbatim: "We still need a cover profile and I would prefer if it were of an attractive female artist who will move copies off the rack"

I've stumbled a bit late upon the fact that Coda, a great magazine, and one of Canada's more substantial contributions to jazz culture, is changing ownership, editorship and headspaceship. ("we will be getting away from some of the European avant-garde stuff ...") The new management wants it to become a Globe & Mail insert - or, more annoyingly, a Starbucks tie-in product - with pictures of pretty singers on the cover. The new management ought to give it a different name.

It's not that publishing a mainstream jazz-lifestyle magazine is such a crime, but that's not Coda. As the above-linked Canadian Encyclopedia entry indicates, in its 45-year lifespan Coda has always been a specialized jazz publication, and the hijack is just distasteful. It's not like Coda is such a sexy name that you need it as an asset. Start a new publication, mine Coda's subscriber list for promotion, but let a tiny cultural minority retain at least the memory of their valued institutions. (Seems to be a theme around here this week.) Hmm, what might you call the new rag? Jazz Chicks Monthly?

Zoilus launches a round of fireworks in honour of Stuart Broomer, outgoing Coda editor and gentleman of distinction.

(In related bummers, Montreal's Planet Jazz magazine has recently defuncted.)

News | Posted by zoilus on Wednesday, March 09 at 08:20 PM | Linking Posts | Comments (8)

 

COMMENTS

Stu Broomer, helluva nice guy. Sorry to hear about that.

Posted by Grits N' Gravy on March 16, 2005 02:37 AM

 

 

Well, as far as getting returns on an internet publication go, I almost had the answer...three years ago, when I started up my now-defunct e-Mole webpage, I had advertisers within three months of issue #1. Unfortunately, my webmaster died of a heart attack sans will. As such, the web page withered and died during the legal finagling that goes on when stuff like that thar happens.
It CAN be done, though....

Posted by Bruce Mowat on March 15, 2005 10:40 AM

 

 

Well, as far as getting returns on an internet publication go, I almost had the answer...three years ago, when I started up my now-defunct e-Mole webpage, I had advertisers within three months of issue #1. Unfortunately, my webmaster died of a heart attack sans will. As such, the web page withered and died during the legal finagling that goes on when stuff like that thar happens.
It CAN be done, though....

Posted by Bruce Mowat on March 15, 2005 10:40 AM

 

 

Good question!

Posted by Marc Weisblott on March 10, 2005 08:18 PM

 

 

And where is this awe-inspiring return supposed to come from, exactly?

Posted by zoilus on March 10, 2005 07:53 PM

 

 

Nowadays you can start an online publication for $10 (give or take). If there's a demand, the return on that investment will be awe-inspiring.

Posted by Marc Weisblott on March 10, 2005 04:25 PM

 

 

RE: Verbatim: "We still need a cover profile and I would prefer if it were of an attractive female artist who will move copies off the rack"

Oy! It's this kind of thinking that has turned some of the best thinkers, scribes and music lovers into bland, predictable byproducts from marketers and bottom-line aficionados, mainly geriatric suits who think and CHFI and EZ-rock is hip. "When's that new Alannah Myles coming out? She's hot," might sound like a familiar statement.

Posted by Mr. Tie Pryter on March 10, 2005 03:48 PM

 

 

Look, between this and the CBC R3 situation, it seems like recognition of a vacuum between lowbrow dreck and the fringey extremes that never pay anyone's bills. Chin up, I think it's a good sign of the mainstream being re-set ... an overdue correction after the last 5 yrs. Alert the G&M.;

Posted by Marc Weisblott on March 10, 2005 11:30 AM

 

 

 

Zoilus by Carl Wilson